Problem
Although functional, our existing website stood dated in the eyes of stakeholders. Its visual allure fell short, and critical information like case studies and company details were underrepresented.
This posed a challenge for the marketing team, hindering effective campaigns aimed at boosting engagement and conversions. The site's high drop-off rate and limited engagement time necessitated a holistic transformation.
Zensite's imperative was clear—reinvigorate the website, both visually and structurally, with the intent to elevate engagement and catalyse conversions.
Research
Exploring the Digital Landscape
I initiated the journey by delving into desk research and competitive analysis. This panoramic view allowed me to decipher design trends, especially within agencies in our industry.
Stakeholder Insights
My interactions extended to key stakeholders—the CEO, CMO, and Business Developer. These conversations unearthed pain points and expectations, guiding us toward crafting a website that seamlessly aligned with their workflows.
Solution
Crafting User Journeys
Armed with insights from research and stakeholder interactions, I delved into the conceptualisation phase. User journeys were meticulously created, transforming insights into tangible pathways.
Structured Blueprints
With a focus on seamless user experiences primed for conversion and navigation, I crafted comprehensive information architectures and detailed wireframes.
Collaborative Transformation
The baton then passed to the UI Designer, who transformed wireframes into stunning high-fidelity designs that encapsulated the essence of our new branding. These designs were purposefully developed, catering to smooth transition to the development phase.
Results
10+ Pages Seamlessly Designed
70.6% (7.1 K) Increase in New User Visits
790% Increase in Visitor Conversion
Conclusion
This project embodied a unique challenge, one that demanded balancing UX research, conceptualisation, and stakeholder management. The culmination was a meticulously crafted product that resonated with users, earning recognition through awards and nominations.
Navigating these intricacies, the team and I ventured beyond a website revamp; we crafted an experience that resonated with stakeholders and users alike, illustrating the agency's commitment to innovation and user-centric design.
