Problem
Hair loss can be a source of frustration, exacerbated by the absence of reliable tracking methods. This gap not only undermines confidence but also hampers the assessment of treatment efficacy. Additionally, a communal yearning exists for insights into how varied factors impact hair health.
Recognising this void, I collaborated with the Kesh’s Founder to conceptualise Kesh Ai, a solution offering users the means to monitor hair growth and fostering connections within a supportive community.
Research
User-Centric Exploration
Embarking on our quest, I conducted interviews with individuals facing hair loss challenges. I also sought counsel from a hair specialist, enriching our project's insights.
Competitive Understanding
To chart a distinct path, I conducted a comprehensive competitive analysis, spotlighting trends and benchmarks that fortified our approach.
Pathways and Frameworks
I meticulously constructed wireframes, envisioning how users would interact with the app. This guided the creation of an intuitive interface that aligns with their needs.
Solution
The culmination of the research birthed a mobile app that empowers users to track hair growth progress, explore hair health influencers, and foster connections within a community of shared experiences.
The app boasts an intuitive interface, simplifying the process of logging growth progress, analysing variables, and engaging with peers.
Results
91.6% Success Rate on User Tests
40+ Screens Designs
Conclusion
Kesh ai's pilot phase celebrated its user-friendly interface and data-driven hair loss management.
The app's success lies in fostering confidence through visible progress tracking and creating a nurturing community for users facing shared challenges.
