Problem
GWC envisions global expansion through their e-commerce platform. To stand out in a competitive market and foster customer trust, the new website must not only effectively showcase supplement ingredients but also communicate their benefits convincingly.
Research
Competitive Insight:
In preparation for the e-commerce website design, a comprehensive competitive analysis illuminated prevailing market trends. This exercise proved invaluable, offering insights that fuelled the strategic approach to distinguish GWC from rivals.
Streamlined Experience:
Incorporating these insights, I meticulously crafted an information architecture that framed every page's content and structure.
This step dovetailed into developing user flows, charting the path users would tread to meet their objectives on the website.
These measures collectively created a user-centric website that elegantly exhibits products while ensuring a seamless user journey.
Solution
Blueprint in Wireframes:
Translating insights into blueprints, my focus turned to wireframes. These sketches weren't just lines and boxes; they were the manifestation of user journeys I had envisioned. Every interaction, every pixel, held the promise of an enriched shopping experience.
Fuelling Visual Identity:
From wireframes, the baton passed to the UI designer for high-fidelity designs. Yet my influence remained, as my research-driven wireframes laid the foundation for the visual journey that was to follow.
Results
95% Success Rate on User Tests
10+ Pages Designs
Fully Comprehensive Design System
Conclusion
This journey wasn't just about crafting a digital landscape; it was about curating a mindful voyage for users. Each product found its stage, poised for exploration.
A validation test spoke volumes, with a triumphant 95% success rate among users navigating the site—a testament to the confluence of research, vision, and design.
